True crises have several critical dimensions in common, any one of which, if handled poorly, can disrupt or perhaps destroy best efforts at managing any remaining opportunities to resolve the situation and recover, rehabilitate, or retain reputation. Failure to respond and communicate in ways that meet community standards and expectations will result in a series of negative outcomes.
Objectives
- To be able to assess prevailing conditions during crisis and determine the next course of action which is feasible for the survival of the organisation.
- To be able to formulate and implement strategies that can be used to steer the organization away from the crisis
